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Americans grossly underestimate the range of modern electric vehicles -- and this keeps them from buying one

An EV with a range of 300 kilometers (186 miles) will cover more than 90% of the average person's needs. But most think they need much more than that.

United statesMario herberzTobias broschNature energyUniversity of genevaSustainable behavior laboratoryGeneral motorsConsumer decision

Is Cognitive Bias Blocking the Rise of Electric Cars?

In 2020, they represented only 1% of the global vehicle fleet, including hybrid vehicles.

United statesMario herberzTobias broschNature energyEducational sciencesUniversity of genevaSustainable behavior laboratorySwiss federal office of energyConsumer decisionSwiss federal office

Is Cognitive Bias Blocking the Rise of Electric Cars?

In 2020, they represented only 1% of the global vehicle fleet, including hybrid vehicles.

United statesMario herberzTobias broschNature energyEducational sciencesUniversity of genevaSustainable behavior laboratorySwiss federal office of energyConsumer decisionSwiss federal office

How cognitive bias is blocking rise of electric cars

How cognitive bias is blocking rise of electric cars
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesMario herberzTobias broschNature energyEducational sciencesUniversity of genevaSustainable behavior laboratorySwiss federal office of energyConsumer decisionSwiss federal office

Inciting instead of coercing, nudges prove their effectiveness

Developed by the American economist Richard Thaler in the late 2000s, the theory behind «nudging» theory is based on the principle that our choices

United statesRichard thalerTobias broschEducational sciencesUniversity of genevaSustainable behavior laboratoryConsumer decisionSustainable behavior

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