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By Ross Mazur, Graduate Student, Colorado State University Impact MBA, Business Development & Project Engineer, Sustainable Fuels Consulting LLC
Special to The Digest
Hype, the ephemeral group discourse surrounding topics and ideas, is becoming more pervasive in our increasingly digital world. Although hype cycles, the temporal trends in societal perception of a specific technology or industry, are largely unavoidable and difficult to predict, they hold tremendous power to make or break industries. Hype can delay or even fully derail promising emerging technologies if poorly managed. Investors and technology developers therefore ignore hype at their own peril, and would benefit by best-practices, described below, to build resiliency against hype and hype cycles. ....

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