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Could 2021 be the year your brand finally nails how to communicate its sustainability?
By Aoife McGuinness
As 2021 rolls around, we’ll inevitably see growing numbers of businesses pledging to do good. But how do food brands communicate their sustainability credentials?
Sustainability is now a mainstay on the corporate agenda, and given Boris Johnson s £12bn green agenda announcement, it s more vital than ever. In fact, it’s probably at the top of every food brand’s priority list.
So how do food brands communicate their sustainability credentials without impacting other elements of their positioning?
Seeing as sustainability is now a mainstream issue, every brand has to address it - properly. ​ ....

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