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LONDON — A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing. About 800 of the 4,000 pubs owned by the company, Stonegate Group, are either using “dynamic pricing,” in which prices rise at times of increased demand, or may use it in the future to help cope with higher costs for staffing and licensing requirements, Maureen Heffernan, a spokesperson for Stonegate, said Tuesday. Stonegate owns the popu ....
Despite a world with so much information, there is one question that marketers always ask: How can we truly understand our customers and deliver what they require? There’s no longer any need for intuition or guessing; data is the new king of consumer behavior, allowing businesses to uncover unprecedented insights. In the age of data-driven […] ....