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JW Player Acquires VUALTO JW Player, the leading video software and data insights platform, today announced it is acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions. The acquisition deepens JW Player s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today s Digital Video Economy by offering easy-to-use, scalable video technology. This acquisition arrives as the consumption of digital video continues its push to the mainstream. Video now comprises over 80% of all traffic on the internet, and according to JW Player data, people are consuming over two hours of digital video each day, a 40% increase since the beginning of 2020. As a result, a digital video strategy has become a ‘must have not only for broadcasters and media companies, but also for organizations of all types, including for JW Player ....
See more videos like this on StreamingMedia.com. Read the complete transcript of this clip: Casey Charvet: I like to use the term specialty content. I think, once upon a time, I might ve called it niche content, but I think that s a little bit pejorative. Calling it specialty content is identifies that there is actually a pretty broad distribution of interests in content that people are looking for. And that content can now have a place and be successful. Whereas before, as producers, we could only really take the very top of the bell curve and spend the money on it because it was a large investment and capital expense and barrier to entry and all that. And now, with that barrier removed and the power of the tools that are available, if you re into backyard archery, you can set up your phone and archery target and make a YouTube video on it and probably get people to watch it. So I think we re going to see a continued explosion of content, even if the audience scales a ....