Live Breaking News & Updates on Superlative Cocktail League|Page 1

Express News Service
It’s 2019, and the Indian liquor industry has never seen better days. Across the sub-continent, new homegrown alcohol brands are being brewed, distilled, and beyond, by a new generation of Indian vintners, brewers, and distillers.
Meanwhile, something else is brewing in a foreign land, where in a sniffle becomes a sneeze that becomes a pandemic, and suddenly all these brave new brands, relying on a burgeoning Indian economy, and an increasing millennial demographic with disposable income, have been gutted. Everything changed overnight, muses Rohan Khare, founder of Bad Monkey Beer.
“With in-shop branding not possible and on-trade (bars) closed, we pushed ourselves to interact with consumers totally through the digital medium. The events, offline campaigns, tasting sessions etc were all replaced by online interactions, contests and feedbacks last year in the lockdown and subsequent opening, he says. ....

Shifa Rastogi , Shantanu David , Aneesh Bhasin , Rohan Khare , Siddharth Sheth , Superlative Cocktail League , News Service , Bad Monkey , Brand Manager , Kimaya Himlayan Beverages , Svami Drinks , Gin Drinker Of The Year , Bad Monkey Beer , Ndian Liquor Brands , Ndian Liquor Industry , சாந்தனு டேவிட் , அனீஸ் பாசின் , ரோஹன் கரே , சித்தார்த் உறை , செய்தி சேவை , மோசமான குரங்கு , பிராண்ட் மேலாளர் , மோசமான குரங்கு பீர் ,