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The Mall Group Co, the operator of The Mall, The Emporium and Paragon Department Store, is resuming the expansion of its Gourmet Market branches this year as consumer spending recovers following the pandemic.
The recent Royal Project Gastronomy Festival 2023 at Parc Paragon saw a wide range of fresh ingredients from farms delivered to downtown Bangkok as part of a collaboration involving the Royal Project Foundation along with Siam Paragon and Gourmet Market.
Pla ra, a traditional Thai seasoning produced by fermenting fish with rice bran or roasted rice flour and salt in a closed container for at least six months, has been an indispensable ingredient and flavour enhancer for Thais, particularly in the Northeast.