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Edible oil brand Sunpure enters packaged jaggery market

The company has ambitious plans to become a pan-India FMCG brand that empowers Indian consumers to embrace healthy living. Given that Indian consumers are becoming increasingly health conscious and looking to replace refined, white sugar in their diets with a healthier alternative, the company decided to venture into the new segment with Sunpure Jaggery, the company said in its statement.

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