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Small firms eye homegrown apps to build strong footprint beyond metros, ET Retail

Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities. ....

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India: SMEs log into local apps for hyperlocal connect

Small businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short form video boom that India has been witnessing is what is fuelling this advertising growth. ....

Uttar Pradesh , Madhya Pradesh , West Bengal , Tamil Nadu , Gaurav Jain , Vibhore Mayank , Kalyan Kumar , Venus Dhuria , Sunil Kumar Mohapatra , Nimbus Academy , Chandigarh Ayurved Centre , Kumar Mohapatra , Chief Revenue Officer , Verse Innovation , Sagar Cabin , Hearing Aids , Branded Share , Ad Revenue , Snap India ,

Exclusive: Top-deck changes at PayU; SMEs tap homegrown apps for advertising

We have a Friday AM scoop today on big changes underway at Prosus-owned online payments major PayU. This and more in todays ETtech Morning Dispatch. ....

Uttar Pradesh , Madhya Pradesh , West Bengal , Rafael Nadal , Vibhore Mayank , Aakash Moondhra , Sunil Kumar Mohapatra , Prashanth Ranganathan , Rajeev Chandrasekhar , Bob Van Dijk , Gaurav Jain , Anirban Mukherjee , Vijay Shekhar Sharma , Alibaba Group , Payu Group , Prosus Owned Payu , Laurent Le Moal , Besides Le Moal , Payu Credit , With Le Moal , Payu India , Bob Van , Verse Innovation , Kumar Mohapatra , Founder Vibhore Mayank , Shekhar Sharma ,

Verse Innovation: Small firms eye homegrown apps to build strong footprint beyond metros, ET Telecom

Verse Innovation: Industry watchers said the short form video boom that India has been witnessing is what is fueling this growth. Gaurav Jain, head of emerging business at ShareChat and Moj, believes that it is what will drive the next set of users who come online in India. He said that it will not only grow in terms of users and engagement time but also in how advertisers can use the medium to reach out to their prospective customers. ....

West Bengal , Uttar Pradesh , Tamil Nadu , Madhya Pradesh , Sunil Kumar Mohapatra , Gaurav Jain , Venus Dhuria , Vibhore Mayank , Chandigarh Ayurved Centre , Nimbus Academy , Kumar Mohapatra , Chief Revenue Officer , Verse Innovation , Sagar Cabin , Hearing Aids , Branded Share , Snap India ,

verse innovation: Small firms eye homegrown apps to build strong footprint beyond metros

Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities. ....

Madhya Pradesh , Uttar Pradesh , West Bengal , Tamil Nadu , Sunil Kumar Mohapatra , Vibhore Mayank , Venus Dhuria , Gaurav Jain , Nimbus Academy , Chandigarh Ayurved Centre , Kumar Mohapatra , Chief Revenue Officer , Verse Innovation , Sagar Cabin , Hearing Aids , Firms Eye Homegrown Apps , Build Strong Footprint , Branded Share , Snap India ,