Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities.
Small businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short form video boom that India has been witnessing is what is fuelling this advertising growth.
Verse Innovation: Industry watchers said the short form video boom that India has been witnessing is what is fueling this growth. Gaurav Jain, head of emerging business at ShareChat and Moj, believes that it is what will drive the next set of users who come online in India. He said that it will not only grow in terms of users and engagement time but also in how advertisers can use the medium to reach out to their prospective customers.
Small businesses in India, such as wafer, hosiery, and footwear companies, are turning to homegrown apps to expand their reach and boost sales. These apps provide access to a hyper-local audience and help businesses establish a strong presence beyond metro cities. Companies like VerSe Innovation, ShareChat, and Hipi are attracting local and regional businesses as advertisers, offering cost-effective advertising solutions. The growth of short-form video platforms is driving this trend, allowing advertisers to reach potential customers in tier II cities.