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PENDULUM BY DELE MOMODU Fellow Africans, please, permit me to make an open and audacious declaration today. No Professor of Business Management or Mass Communication could have published Ovation International successfully for the period of time that we have done. I apologise if it sounds immodest but that’s not my intention. It is a fact that’s solidly backed by 25 years of an epic journey and with the sight of many would be competitors sadly falling by the wayside within a short time of debuting. One of the most frequently asked questions everywhere I go is how have we managed to keep Ovation going when much older, bigger and richer publications have long collapsed, dead and buried? I will try to expose some of the strategies that have truly helped us, since April 1996, when the first copy rolled out, like a new-born baby.

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