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TikTok has launched a new integrated brand campaign celebrating Aussie summer

BY
Jasmine Giuliani ON 19 January 2021 3 min read
Video sharing social media platform TikTok has launched its second national brand campaign called ‘Summer Starts on TikTok’. It acts as a goodbye to the challenges of 2020 and invites Australians far and wide to join the platform in celebrating local summer vibes.
The integrated campaign kicked off on December 20 and will continue through to March 31. The campaign will run across TV, radio, digital, online, social media channels and through sponsored events and activations that will pop-up in major cities and on famous beaches during the warmer months. It showcases popular local creators and playfully attempts to embed itself in Australian pop culture. ....

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'Summer starts on TikTok': Uniquely Australian moments highlighted in new campaign

January 18, 2021 10:55
In its second national brand campaign, TikTok is highlighting all of the elements of summer that are uniquely Australian, from Christmas in the sun, cricket, and road trips to all the ‘big’ statues.
Drawing on local content throughout the app, each element of the campaign presents a different trend of Australian summer, that will be updated in real time throughout the season.
TikTok ANZ general manager, Lee Hunter, said: “Summer Starts on TikTok is a celebration of Australian culture and how that translates to the fun and excitement of the summer season, especially this year, as we finally get to say goodbye to 2020. ....

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