Earlier this month Meat & Livestock Australia (MLA) released its annual Summer Lamb campaign via The Monkeys. Recent YouGov surveys data has found that, despite the ad poking fun at differences between the generations, most viewers responded positively. 32% of all viewers claimed they were more
Australian Lamb and Domino s partner to Share Lamb on pizzas this summer
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Lamb on a pizza is latest MLA promotion initiative
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Is Australia Day approaching its use-by date for marketers?
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