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Advertising allulose simply as 'sugar' is misleading even though technically true

While allulose may technically be a ‘rare’ sugar, marketing it simply as sugar could mislead consumers to believe it is or is the same as common table sugar, the National Advertising Division of BBB National Programs determined in a recent decision. ....

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National Advertising Division Finds RxSugar® Does Not Suggest Prescription Grade; Recommends Nutrishus Brands Discontinue or Modify Certain Other Claims

National Advertising Division Finds RxSugar® Does Not Suggest Prescription Grade; Recommends Nutrishus Brands Discontinue or Modify Certain Other Claims
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