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IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing News provided by Share this article Share this article NEW YORK, March 8, 2021 /PRNewswire/ The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of IAB Outlook: 2021 Digital Ad Ecosystem, the IAB-commissioned PwC report. Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year s theme The Great Reset, providing insights into pressing challenges marketers face. Among these include how the increased consumer time spent with digital media has illuminated a trust gap among consumers, brands, publishers, and platforms; growth opportunities ahead; and risks and opportunities in the consumer value chain. ....