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..all of whom have departed the bbc s tv and radio output. so let s understand how these deals happen and the calculations that are involved. we re joined by sue ayton, who s fiona jane s agent, also co founder of night agent management, which represents a whole raft of the biggest names in broadcasting. and we re joined by megan carver, founder and managing director of carver pr, which does publicity for some of the biggest names in broadcasting. megan and sue, thanks for. being with us on the media show. sue i ve got to start with you. tell us how it happened. we did this because it was a return to live broadcasting, which is their roots, their first love, and they were really being under used at the bbc, even though they had this huge podcast, which, as we know, has downloaded millions over the last few years. they had a yen to get back to broadcast in times. radio very cleverly identified them ....
It s based on many factors. but do you think those factors that you referenced there have changed? for example, tv and radio presenters, the state of the obvious used to primarily sign up to present tv and radio programmes. but now there s intellectual property. there are live events, there s a, there s a, there s a broader range of factors here, aren t there, meghan? there are. you re absolutely right. there are so many more options. so if you go back even four or five years ago, if you re a speech broadcaster in the uk, your options really were fairly minimal. you were basically at the bbc or maybe one commercial, but there are more options than ever before. you know, just i mean, just in radio lbc is now national. there s times radio, we ve got talk radio. and then of course there is podcasts and what podcast offers presenters is a new global audience. it offers them the chance to take shows on tours and go into that live that live arena. that is real fun. and i m just going to brin ....