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Transcripts for CNN CNN Newsroom 20240604 20:44:00

Because that s when advertisers and chief marketing officers i spoke to said that they started to think about pulling their ads from twitter, and once elon musk saw that the advertisers were fleeing, that s when he wanted to double down on subscription revenue because of course, twitter has real estate bills. it has to keep the lights on. he needs money to come in in the short-term while he figures out a long-term plan, and of course, rushing into subscriptions setting off twitter s blue verified $8 subscription offering, that unloaded a whole new level of chaos which made advertisers run even further. alisyn, i actually think you re right. that s probably a good point to point to when this whole thing started to collapse from underneath, but truly i think the latest nail in the coffin was his decision to bring everyone back to work full-time. twitter is one of the most progressive companies in silicon valley in terms of flexibility, and working from home. so his decision to do that an ....

Elon Musk , Chief Marketing Officers , Subscription Revenue , Real Estate , Subscription Offering , The Lights On , Alisyn Camerota , Working From Home , Silicon Valley ,

Twitter acquires reading service Scroll to boost its subscription offering


Twitter acquires reading service Scroll to boost its subscription offering
May 05, 2021
It removes ads from news sites that are part of the platform
Twitter has acquired Scroll, a subscription service that removes ads from news sites that are part of the platform.
“Twitter is acquiring Scroll. Scroll has built a way to read articles without the ads, pop-ups, and other clutter that get in the way, cleaning up the reading experience and giving people what they want: just the content. Meanwhile, publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page,” the social media major said in a blog post. ....

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