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June 28 2021, 9:55 am | BY Ricki Green | 4 Comments Subway has used its latest marketing campaign via Publicis Worldwide, to appeal to the inner-most urge every food lover has, but would never act upon, especially in a post-COVID world.
The campaign, featuring hilarious images of hungry faces pressed up against glass as they watch a Subway Sandwich Artist build a mouth-watering sub, has been splashed across billboards, bus stops, and TV screens around the country. Subway head of marketing, Rodica Titeica, said the campaign, aptly called Sandwich Love, is a just tribute to the love and devotion consumers feel for their Subway favourites: “We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes. ....
June 28, 2021 9:52 Subway has launched a new campaign, ‘Sandwich Love’, to appeal to Australian food lover’s “most inner-child” urges. The campaign features consumers pressing their faces against the glass in a Subway restaurant, watching their sandwiches being made. The campaign is from Publicis Australia. Subway head of marketing, Rodica Titeica said that the campaign is a tribute to the love and devotion consumers feel for their favourite sandwich. “We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes. This is the moment before achieving pure, gastronomical pleasure with their first bite, and we wanted to convey the satisfaction that we have in being able to deliver that euphoria to our customers.” ....
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