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Font Size AAA A FAMILY legacy and personal skin problems led to the creation of Singaporean skincare brand BSKIN, which is launching its Eye Care Multi-Tasking Power Serum in the Philippines. Taking inspiration from her family’s business, the HDI Family of Companies which produces bee wellness products, BSKIN (pronounced as “bee skin”) founder and CEO Su-Mae Chia started her own skincare business in 2015. BSKIN uses bee-based active ingredients such as honey extract, pollen extract, and royal jelly. The 31-year-old corporate lawyer turned business owner had struggled with skin issues when she was younger. “I was really obsessed with concealing the imperfections of my skin with makeup when really I should have been focusing on my skin health,” Ms. Chia explained during a press launch via Zoom on March 3. ....