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How can marketers navigate a new audience as preferences change

Over the past year, global events and digital advancements have sparked a remarkable transformation in consumer behaviour. With shifting preferences and priorities, individuals have embraced technology and re-evaluated values, making it a challenge for marketers to navigate a changing landscape. ....

Hong Kong , Kevin Huang , Stuart Woollford , Paul Chan , John Swire , South China Morning Post , Kerry Properties , Brand Power Dynamic , Henderson Land , South China Morning , Cherry Tsui , James Tong , Michelle Lam , Scmp Advertising , South China Morning Post ,

Storytelling and partnerships in focus as the marketing playbook evolves

Successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial partnerships with trusted media brands. ....

Hong Kong , Cheuk Shum , Hong Kong Cheuk Shum , Jessica Chong , Stuart Woollford , Personal Banking ,

Marketers navigate a new audience as preferences and priorities change

Marketers representing 13 per cent of the total market capitalisation of companies listed on the Hong Kong stock exchange meet to discuss changing consumer and audience behaviour. ....

Hong Kong , Stuart Woollford , John Swire Sons Hk Ltd Kevin Huang , John Swire Sons Hk Ltd , John Swire Sonshk Ltd , Kerry Properties Ltd , Kerry Properties Ltd Michelle Lam , John Swire , Kevin Huang , South China Morning Post , James Tong , Cherry Tsui , Michelle Lam , Kerry Properties ,