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DoubleVerify, NBCUniversal Expand Partnership

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers ....

Dominick Vangeli , Mark Zagorski , Advanced Advertising , Classifications Powered , Streaming Insights ,

Survey: Tubi Sees 59% Bump in Viewing

56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time, according to Tubi ....

United States , Cynthia Clevenger , Fox Corp , Nbag League , Streaming Insights , Harris Poll , Simmon November , African American ,

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

Solution will bring unparalleled content transparency and program specific insights to streaming video across OTT and CTV – powered by DV’s AI technology.

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United States , Ryan Eusanio , Dominick Vangeli , Mark Zagorski , Comcast Corporation , Program Level Classifications , Entertainment Group , Video Programmatic At Omnicom Media Group , United States Network , Studio Group , Level Classifications Powered , Streaming Insights , General Manager , Advanced Advertising , Computer Vision , Optical Character Recognition , Natural Language Processing , Senior Vice President , Omnicom Media Group , Universal Filmed Entertainment Group , Universal Studio Group , Universal Destinations ,

DoubleVerify : and NBCUniversal Expand Partnership To Launch First-of-its-Kind Program-Level Measurement Solution -March 12, 2024 at 04:29 pm EDT

DoubleVerify and NBCUniversal Expand Partnership To Launch First-of-its-Kind Program-Level Measurement Solution

Solution will bring unparalleled content. ....

New York , United States , Mark Zagorski , Dominick Vangeli , Ryan Eusanio , Program Level Classifications , Video Programmatic At Omnicom Media Group , Level Classifications Powered , Streaming Insights , General Manager , Advanced Advertising , Computer Vision , Optical Character Recognition , Natural Language Processing , Senior Vice President , Omnicom Media ,

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution
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United States , Mark Zagorski , Chris Harihar , Dominick Vangeli , Ryan Eusanio , Studio Group , United States Network , Video Programmatic At Omnicom Media Group , Program Level Classifications , Entertainment Group , Comcast Corporation , Level Classifications Powered , Streaming Insights , General Manager , Advanced Advertising , Computer Vision , Optical Character Recognition , Natural Language Processing , Senior Vice President , Omnicom Media Group , Universal Filmed Entertainment Group , Universal Studio Group , Universal Destinations ,