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As 2023 draws to a close, the expanded growth of live streaming brings hope, if the technical challenges of inserting dynamic, personalized advertising into livestreams can be met. And meeting challenges is something we ve done well as an industry for a quarter of a century. Download the State of Streaming Spring 2023 research report to gain insights into the following and more:Rising upper-end viewership in terms of both classic VOD aggregated viewing and live streaming concurrent viewersRising annual revenues at both the upper- and lower-end ranges, putting additional pressure on mid-tier revenuesContinued decline in 4K content distribution, even as average bandwidths rise, indicating an uptick in HFR contentPricing pain points dominating conversations across the industry as monthly subscription rates and content and distribution costs riseIncreasing FAST launches while a perceived lack of advertising inventory persists ....