With Kentucky college athletes
now able to profit off of their name, image and likeness, some Kentucky universities are launching brand development programs to help student-athletes promote themselves and capitalize on business opportunities.
Eastern Kentucky University and Western Kentucky University were among the many university athletic programs across the country this week to launch these brand development programs in collaboration with third-party companies, a trend some major university athletic programs have already jumped on months before.
Murray State University Athletics Director Kevin Saal said in an interview Thursday, he considers the new name, image and likeness rules to be a “new era” of college athletics, akin to