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Days. reporter: altogether his movies brought in more than $2 billion worldwide and he s worth an estimated $75 million. now he s taking on tv, drawing a lot of attention for his role in hbo s true detective. i ain t stupid. reporter: mcconaughey is taking endorsements to the left level starring in this dolce and gabbana ad and pushing his own line of clothes named after his motto. you just got to keep living, man. reporter: part of the clothing sales go to his just keep living foundation, a nonprofit pushing high schoolers to lead healthy, active lives. he s also an advocate for animals rescues dozens of stranded pets after hurricane katrina. come on. reporter: later this year the leading man will star in the christopher nolan film interstellar . he says his career is just heating up. i m 12i8 on the approach. reporter: the business of being matthew mcconaughey is all right, all right, all right. tomorrow night s episode will ....