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Almost a decade after buying it, Meta Platforms Inc (NASDAQ:FB) is still not ready to monetise WhatsApp with adverts, it says. But the company is close to. ....
In recent years, Snapchat has become one of the most popular social media platforms among young people. With over 150 million daily active users, Snapchat provides businesses with a unique opportunity to reach a large and engaged audience. Snapchat ads are a great way to promote your business or product to a wide audience. However, […] ....
Find out how Facebook ads work, the types and formats available to you, and take a look at 15 Facebook Ad examples that show how best to use them. ....
Snap After some rocky years post-IPO, Snap is winning back users and advertisers. The company expanded its ad formats, upped its service to marketers, and cozied up to creators. 22 people close to Snap charted the key moments in its turnaround. Last summer, as advertisers boycotted Facebook and other social platforms over their handling of hate speech and misinformation, Snap went on a charm offensive. The company s chief business officer Jeremi Gorman called a meeting with some of her top ad sales aides, including VP of Americas Sales Peter Naylor and VP of Global Agency Partnerships David Roter. Within a week, they d made calls to close to 100 top marketers at brands and ad agencies, pitching the Snapchat app as a brand-safe platform with no tolerance for hate speech. ....