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The Isle of Harris has launched a responsible tourism campaign as travel restrictions ease.
Two community land trusts in Harris – the North Harris Trust and West Harris Trust – in partnership with the local tourism organisation Outer Hebrides Tourism, have been working hard in preparation for the anticipated staycation boom .
While tourism bodies and operators are very keen to welcome visitors back once again, they also recognise the importance of striking a balance between visitors enjoying the best of the islands “whilst at the same time holidaying in harmony with the local environment and local communities”.
A visitor management plan for Harris funded by NatureScot, including comprehensive consultation with the local community and tourism industry representatives, highlighted  five key areas of concern. Part of this work was to then develop a consumer-facing campaign that could communicate these core messages out to visitors, both in planning for t ....

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