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Here's how Netflix plans to find its inner 'Star Wars' using Walt Disney's playbook

The company that changed the way we watch television and movies aims to emulate the success of Mickey Mouse and "Star Wars," by trying to build brands that traverse film, television, games and consumer products, executives told Reuters in recent interviews. ....

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'We want our own version of Star Wars': Netflix's planning for franchises to ensure longevity - 19-Jul-2022

Netflix changed the way we watch television but as growth slows and competitors rise, the streaming giant is looking backwards for a way forward. ....

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Netflix turns to 'Star Wars' for franchise inspiration

Netflix broke ground as a global streaming service, but is now looking to Disney to emulate the company's success building franchises that can be expanded to games and merchandise. ....

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How Netflix plans to find its inner 'Star Wars' | 104.5 & 96.1 The Point

By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) - Netflix broke Hollywood's rules to create a $82 billion global streaming colossus that t. ....

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How Netflix plans to find its inner 'Star Wars' | B97.5 | Your Life. Your Music.

By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) - Netflix broke Hollywood's rules to create a $82 billion global streaming colossus that t. ....

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