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Twitter's rebranding into X predicted to kill billions of dollars in brand value – Indianapolis Business Journal

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it. ....

San Francisco , United States , Todd Irwin , Linda Yaccarino , Allen Adamson , Jasmine Enberg , Dipanjan Chatterjee , Steve Susi , Vanderbilt White , Joshua White , Elon Musk , London Breed , Vanderbilt University , Department Of Building Inspections , Planning Department , Forrester Research , Building Inspections , Mayor London Breed , Meta Platforms ,

'Completely Irrational:' Analysts Say Elon Musk Risks Killing Billions in Brand Value by Turning Twitter into 'X'

Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view." ....

Todd Irwin , Allen Adamson , Linda Yaccarino , Elon Musk , Jasmine Enberg , Steve Susi , Anadolu Agency Getty , Alphabet Inc , Insider Intelligence ,

Twitter Turning Into X Is Set To Kill Billions In Brand Value

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it. ....

San Francisco , United States , Steve Susi , Linda Yaccarino , Todd Irwin , Elon Musk , Allen Adamson , Dipanjan Chatterjee , Joshua White , Vanderbilt White , Jasmine Enberg , Vanderbilt University , Meta Platforms Inc , Alphabet Inc , Forrester Research Inc , Chief Executive Officer Linda Yaccarino , Meta Platforms , Forrester Research ,

Twitter Turning Into X Is Set to Kill Billions in Brand Value

Twitter Turning Into X Is Set to Kill Billions in Brand Value
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Todd Irwin , Dipanjan Chatterjee , Linda Yaccarino , Vanderbilt White , Steve Susi , Allen Adamson , Joshua White , Elon Musk , Jasmine Enberg , Vanderbilt University , Forrester Research Inc , Alphabet Inc , Meta Platforms Inc , Chief Executive Officer Linda Yaccarino , Meta Platforms , Forrester Research ,

Elon Musk has wrecked billions in Twitter in brand value

Analysts and brand agencies say changing one of the most recognizable social media brands is a mistake. ....

Todd Irwin , Linda Yaccarino , Jasmine Enberg , Elon Musk , Steve Susi , Vanderbilt White , Dipanjan Chatterjee , Allen Adamson , Joshua White , Meta Platforms Inc , Forrester Research Inc , Vanderbilt University , Alphabet Inc , Chief Executive Officer Linda Yaccarino , Meta Platforms , Forrester Research ,