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Meredith Local Media Group Recognized as Winner of the Ad Council's 2021 Catalyst Award

Spot TV 2022 Forecast: Total +19.2%, Core +4.2%

TVB Repeats Calls To Delay Nielsen's Inclusion Of BBO Homes

Steve Lanzano, president and CEO, TVB, on Wednesday called on Nielsen once again to review its integration plan for broadband-only homes and delay the start of BBO inclusion in its measurement. Lanzano’s statement comes after a TVNewsCheck story on BBO homes’ divisiveness among agencies and station groups on Wednesday. “TVB acknowledges Nielsen’s recent action to place […]

TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7.4%

TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7.4% The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal and home improvement. That’s the consensus of station groups and industry watchers surveyed annually by TVNewsCheck. By Janet Stilson | October 1, 2020 | 5:30 a.m. ET. Rising above the rubble of the pandemic, the spot TV business may post a 6.6% increase this year over last, but that’s due almost wholly to political advertising. When the seemingly bottomless amount of ad dollars tied to the elections is excluded, spot sales from perennial clients so-called core advertisers is expected to decline 18.1% from last year’s levels.

Stations Set To Roll Out Project Roadblock PSAs