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Derek Builders Invites You to Experience the Derek Difference - New Brand Identity, Same Service, Standards, and Values Phoenix, AZ, April 07, 2021 (PR.com) Derek Engineering, Inc., a full-service general contractor specializing in commercial and industrial construction, announced today the launch of a new brand identity and trade name. The Arizona based general contractor, spearheaded by Southwest Region President, Jeff Bateman, will now operate as Derek Engineering, Inc., doing business as Derek Builders. Among the other changes will be its logo, tagline and domain name (www.DerekBuilders.com).
After extensive branding research it was determined that evolving its brand identity, rather than completely changing its name, was the optimal decision for the organization. The new brand marks a strategic pivot in their future direction as a national commercial general contractor.