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Adweek's Behavioral Targeting

Many brands today engage in behavioral targeting to better reach their audience. Adweek covers this form of highly personalized marketing. ....

Stephenh Yu , Meseret Ambachew , Anjali Midha , Stephen Lepitak , Chet Dalzell , Timo Pelz , Andre Chandra , Salt Image ,

Performance Marketing: Latest Trends, Agency Strategies & More

News and insights from our editors, reporters and columnists, including coverage of lead-based digital marketing that occurs when a brand or retailer pays a platform or publisher for a lead, click or sale via SEM, SEO, direct mail, commerce, mobile, email and chat messaging. ....

Jason Schulweis , Stephenh Yu , Elizabeth Marsten , Salt Image ,

Customer Acquisition

Breaking News in Advertising, Media and Technology ....

San Diego , United States , Julian Gamboa , Stephenh Yu , Andre Chandra , Andrew Schulkind , Richard Collings , Jeanette Mcmurtry , Salt Image , Now This ,

Audience Development

Breaking News in Advertising, Media and Technology ....

New York , United States , Rob Ristagno , Toni Mcquilken , Eric Shanfelt , Monika Doyle , Stephenh Yu , Barbie Koelker , Chris Ingham Brooke , Mark Smith , Melissa Chowning , Salt Image , Subscription Summit , Google Ads ,

Mar Tech

Breaking News in Advertising, Media and Technology ....

United States , Rafael Canton , Julian Gamboa , Tara Weiss , Richard Collings , Stephen Lepitak , Kaleigh Moore , Lisa Lacy , Stephenh Yu , Rani Arsanios , Michael Ribero , Chet Dalzell , Washington Post , Salt Image , System One , Tech Advisory ,