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An Insider's Approach to Measuring Ad Effectiveness

An Insider's Approach to Measuring Ad Effectiveness
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Stephen Jepson , Marnie Wirth , Haworth Marketing , John Shuck , Business Intelligence , Measurement Strategy , Media Effectiveness ,

Navigating Personalization and Measurement in the Post-Cookie Era

Navigating Personalization and Measurement in the Post-Cookie Era
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Lee Beale , Stephen Jepson , Trade Desk , Advertiser Insights , Media Effectiveness ,

WARNER BROS. DISCOVERY SELECTS DISQO AS A PREFERRED AD EFFECTIVENESS MEASUREMENT PROVIDER

/PRNewswire/ CX platform DISQO today announced an agreement providing Warner Bros. Discovery with Brand Lift and Outcomes Lift measurement of linear,. ....

Stephen Jepson , Andrea Zapata , Warner Bros , Head Of Ad Sales Research , Brand Lift , Outcomes Lift , Advertising Effectiveness , Best Places ,