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Rebrand of eftpos to attract millennials and digital customers

National QR code payments rollout
Along with the logo, there is a new motto: ‘Good for Australia’. Both the logo and the motto were developed in collaboration with design agency Hulsbosch.
Jaid Hulsbosch, director at Hulsbosch said, “This iconic Australian brand is back with a defined brand story and a stand-out, relevant symbol. A vibrant upgrade in colour and an evolved, stylised ‘digital e’ now perfectly represents the brand and its exciting future.”
But this change will come slowly. There are over 50 million cards awaiting to be stamped with a new logo. Whether you like or dislike the new look, it is clear that eftpos is intending to roll with trends. So far, it seems, reviews are positive. ....

Jaid Hulsbosch , Stephen Benton , ஸ்டீபன் பெண்டன் ,

eftpos Red roller tests banking

eftpos Red roller tests banking
bankingday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bankingday.com Daily Mail and Mail on Sunday newspapers.

Stephen Benton , ஸ்டீபன் பெண்டன் ,

ANZ - Australia & New Zealand Banking Group Ltd. (via Public) / ANZ to extend Samsung Pay offering with eftpos choice

ANZ - Australia & New Zealand Banking Group Ltd. (via Public) / ANZ to extend Samsung Pay offering with eftpos choice
publicnow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publicnow.com Daily Mail and Mail on Sunday newspapers.

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eftpos applies to become first non-govt digital ID exchange operator

By
Justin Hendry
on Mar 5, 2021 12:42PM
Ahead of connectID launch in June.
eftpos has applied to become the first non-government accredited operator of a digital identity exchange in Australia, as it prepares to set its connectID brokering solution live in June.
The Australian-made payments electronic payments provider revealed plans to accredit connectID under the trusted digital identity framework (TDIF) during a fintech inquiry hearing on Friday.
“I am pleased to let you know that yesterday we applied to the Digital Transformation Agency to become the first non-government accredited TDIF exchange in Australia,” CEO Stephen Benton said.
The TDIF is a series of policies and standards that underpin the government’s national federated identity model, including the accreditation of government agencies and private sector organisations. ....

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Eftpos launches peer-to-peer real-time payment service on Beem It

Touting deposits and withdrawals can now happen in seconds . ....

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