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Powershop recognises that nobody's 100% perfect in new campaign for 100% carbon neutral power via whiteGREY Melbourne – Campaign Brief

February 11 2021, 9:29 am | BY Ricki Green | 14 Comments
Powershop is proudly Australia’s first certified carbon neutral energy retailer receiving both organisational and product certification in 2016 from Climate Active. Highlighting the fact that switching to Powershop is a great environmentally conscious decision for the household, Powershop’s latest campaign via whiteGREY, focuses on the human aspects of trying to make more sustainable choices.

Whether we keep forgetting our reusable cup, or we own more enviro bags than we could ever carry, despite our best intentions, none of us are 100% perfect. At least with Powershop, our power can be 100% carbon neutral.
The integrated campaign which is now in-market, features online, radio, social, out-of-home and film directed by AIRBAG’s Ben Saunders. ....

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