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WPP unleashes AI powerhouse to revolutionize advertising industry

WPP unleashes AI powerhouse to revolutionize advertising industry
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Stephan pretoriusKate jensenCola companyAmazon web servicesAmazon bedrockCoca cola companyChief technology officer

WPP Integrates Anthropic s Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers

WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon

Stephan pretoriusKate jensenCola companyAmazon web servicesAmazon bedrockCoca cola companyChief technology officerIhr portfolio

WPP s next move to gain AI dominance in advertising

WPP s next move to gain AI dominance in advertising
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

United kingdomStephan pretoriusEugene tkachenkoAmazon bedrockGoogle cloud

WPP recognised as a leader in commerce services

WPP recognised as a leader in commerce services
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Wunderman thompsonStephan pretoriusNeil stewartCommerce servicesForrester waveChief technology officerPress release image

WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA

WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

Dirk barfussStephan pretoriusPartner networkCola companyAlliance for openInnovation partnerIndustry innovation partnerCoca cola companyChief technology officerPress release imagePress releaseEws release