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As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With unpredictable market conditions consumers are looking to spend only on the goods they truly need. ....
Stellar Lifestyle, a business arm of SMRT, unveiled the WINKmets Wonderland campaign from Nov 15 to Dec 24, 2023. During this campaign period, shoppers who make purchases at the over 600 Stellar Lifestyle retail outlets across the SMRT line can redeem exclusive entry into enchanting WINKmets Wonderland Station Lodges, located at Dhoby Ghaut, Woodlands, Raffles Place, Bishan and Paya Lebar. ....
As TikTok moves from short-form ad content to amplifying campaigns on real-world screens, MARKETING-INTERACTIVE speaks to industry players to find out if this is a smart move or one that will tank its ad strategy as a whole. ....
In celebration of turning 50, DCS Card Centre has partnered with Stellar Ace for a campaign on its latest offering WINK Hunt. According to Stellar Ace, WINK Hunt is an island-wide phygital game that allows consumers to scan QR codes strategically placed within MRT stations across Singapore and ....