Dr Jan Becker, CEO of Porsche Lifestyle Group, is taking the powerful brand name and applying it far beyond the automotive world – across hotels, residential towers and accessories – and then pushing even further.
Steigenberger Hotels set for Saudi expansion breakingtravelnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from breakingtravelnews.com Daily Mail and Mail on Sunday newspapers.
Saudi Arabia’s Tourism Development Fund has signed a memorandum of understanding with Deutsche Hospitality, the umbrella brand of the German hotel company Steigenberger Hotels AG, to develop and operate Steigenberger Porsche Design Hotels projects in the Kingdom. The agreement, which was signed in the presence of Ahmed Al-Khatib, minister of tourism and chairman of the board
In the presence of His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of Directors of the Tourism Development Fund. The Tourism Development Fund (TDF) signed a Memorandum of Understanding (MoU) with Deutsche Hospitality, the umbrella brand of the German hotel company Steigenberger Hotels AG, to develop and operate Steigenberger Porsche Design Hotels projects in Saudi Arabia.