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Detailed text transcripts for TV channel - MSNBC - 20120915:09:35:00

I started this little mobile blow-dry business where i was ru running around town doing blowouts for friends. i thought, i think i m on to something. both a lchl li and steffi are clear while the price point makes these luxuries affordable, the experience is clear to bringing these people back and bring people back they must as their businesses survive on volume. at dry bar, you do not have the typical salon experience. for one, you don t have to sit in front of a mirror. you walk in, the music is loud and fun. there is a fun movie playing. the whole process is not marketed as a big deal, more like an everyday appointment. it is fast to get your makeup done here. it takes, full face, 30-45 minutes when normally it takes over an hour. for both blushington and dry bar, growth has been word of mao. more women are trying it and they try it and love it and they get addicted and love it. it is really good to see ....

Town Doing Blowouts , Lchl Li , Price Point , Salon Experience ,

Detailed text transcripts for TV channel - MSNBC - 20120915:09:36:00

Familiar faces a lot of the time. what s great, they tell their friends about it. alli, steffi and allison are all clear in the en, they are not simply selling a makeup application or a blow-dry, they are selling a feeling that was once reserved for the rich. we kind of internally joke that we are not selling blow-outs. we areal selling happiness and confidence. convincing consumers to buy into something that isn t a necessity can take finesse and marketing savvy. let s go to two people that have an abundance of both of those. adam rich is the co-founder and editor and chief of thrill list, of men s digital lifestyle publication. alexa is the founder of a lifestyle website for women. great to see you. good to see you. what i found most interesting is, yes, there is the luxury as a necessity, which we talked about but it is really, how do ....

Makeup Application , Blow Outs , Isnt A , Co Founder , Thrill List , Adam Rich , Lets Go , Mens Digital Lifestyle Publication , Lifestyle Website ,