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How this 27-year old from Toronto turned her denim paint business into a career

Stay in the loop Sign up for our free email newsletter. Unsubscribe anytime or contact us for details. Stefanie Furgiuele, 27, started her business Original Genes as a side hustle in 2016, but the COVID-19 pandemic ended up turning it into a career. Original Genes offers hand-painted clothing with custom designs created by Furgiuele. She uses recycled denim jackets sourced from local thrift shops, Kijiji and Craigslist as her main canvas. Stefanie Furgiuele in her hand-painted Eat My Shorts Jacket. Photo by Stefanie Furgiuele. In addition to her fashion merchandise, she also offers virtual paint events and paint-at-home kits that come with a tote and an online guide.

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