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Daily Maverick 168 weekly newspaper. There is growing discontent among creative directors over adverse Advertising Regulatory Board (ARB) rulings on supposed “offensive adverts”, which they say are made by people with limited or no creative expertise – with huge commercial implications for ad agencies and their clients. In a “woke” world, where many people are easily triggered, it takes just one complaint from the public – who may or may not be working for the opposition – to kill projects. This week, heavyweights from advertising’s Creative Circle, the Loerie Awards and a leading academic who advises the industry called for more inclusion into ARB processes – and for its “code” to be rewritten to represent the South African context. ....