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SMEs turn to social media tools to penetrate difficult market MONEY & MARKET According to the report, Kenya ranked highest in Sub-Saharan Africa in digital skills. [Courtesy] Amid the restrictions introduced to stop the spread of the Covid-19 pandemic, small and medium enterprises (SMEs) have gone digital in a bid to boost their market share and grow sales. Recent studies on Kenya’s SME sector indicate that the majority of the country’s business owners are increasingly relying on digital marketing to reach new clients and navigate a difficult operating environment. A new report by think tank Genesis Analytics found that a combination of affordable devices, young population and a diverse economy can create a thriving ecosystem for entrepreneurs in the country to growing their businesses despite the existing challenges. ....