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What would it take for new search engines to succeed? Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity. George Nguyen on December 15, 2020 at 2:40 pm More For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business into different sectors in the name of providing a better experience to its users. ....