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Brand has been trashed, you want to change it. it is not on our phones yet, i guess elon is not the everything man, come on, get it done. harris: how do you exactly, starbucks isn t a real word, it is a word now. twitter has highest recognition on the planet for what the brand is, how do you take letter out of the ral fabet and trademark that against a recognizable brand? that is my point. it could be a problem for the stock. harris: wow. emily: wonder why he didn t go through refresh like sports teams, like the husky went to sleek looking. harris: the bird could have been an eagle. bird of prey. made it awesome. harris: or jayhawk, mythical ....