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The NEW Shop ropes in Rajkummar Rao as brand ambassador: unveils expansion plans for 10000+ convenience stores by 2030

New Delhi [India], January 27 (ANI/PRNewswire): The NEW Shop, India's largest convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand its footprints across the country, the actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The New Shop stores and in-app services. https://www.youtube.com/watch?v=JbAi6M B1YQ Within two years of its inception, The NEW Shop has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while surpassing the ARR mark of INR 100 crores in the past year. Navigating the unexplored convenience retail sector in India, the company's omnichannel presence and hyperlocal services offer a "next-gen everyday shopping" experience to a wide variety of demographic. With its plans to expand and open new stores in the near future, the company w ....

News Net , News Release Publishing , New Delhi India , Anuary 27 Ani Prnewswire The New Shop , Ndia 39s Largest Convenience Retail Company Has Appointed Bollywood Actor Rajkummar Rao As The Brand Ambassador Ina Series Of Campaigns To Expand Its Footprints Across Country , He Actor Will Be Featured Ina Variety Of Digital And Print Platforms Such As Social Media , Nd Ivr Messaging To Connect With Prospective Consumers Through Physical The New Shop Stores And In App Services Https Www Youtube Com Watchv Jbai6m B1yq Within Two Years Of Its Inception , He New Shop Has Expanded To Over 100 Stores With 70 Franchised In The Last 18 Months , Hile Surpassing The Arr Mark Of Inr 100 Crores In Past Year Navigating Unexplored Convenience Retail Sector India , He Company 39s Omnichannel Presence And Hyperlocal Services Offera Quot Next Gen Everyday Shopping Experience Toa Wide Variety Of Demographic With Its Plans To Expand Open New Stores In The Near Future , He Company Wants To Go Beyond Conventional Strategies Of Consumer Engagement Through Collaboration With Rajkummar Rao Sharing Her Excitement On The Recent Development , Aastha Almast , O Founder And Head Of Business , T The New Shop , Uot We Are Proud To Have Comea Long Way Since Our Inception Growing Rapidly Across India Through Franchise Partnerships , Ut We Intend To Create 10 , 000 Successful Independent Stores By 2030 We Have So Far Seena Phenomenal Response To Our Franchise Model Thus Want Spread The Word Even More About This Idea Believe That Now Is Right Time Bring On Boarda Brand Ambassador And Strengthen Building Initiatives Quot While Carvinga Niche As An Actor In Bollywood Can Be Quite Daunting , Ajkummar Rao Has Proven To The World Over Time And Again That Talent Is Not Onlya Product Of Merit Buta Combination Perseverance Diligence What Sets Him Apart Unconventionality With Which He Navigated Through Industry By Setting His Own Rules Strikinga Chord Audience Risks Have Been Nothing Less Than Entrepreneurial , Hich Resonates With The Company 39s Organic Growth And Breaking Systemic Barriers By Providing Round Clock Quality Services To Consumers In Continuation On Same , Astha Further Added , Uot It Is Quite Admirable How Rajkummar Rao Has Overcome All Obstacles To Becomea Renowned Bollywood Star Despite Coming Froma Humble Background , E Has Made His Mark Through Honesty , Hard Work , Nd Persistent Efforts And For This Reason , Udiences Connect With Him Immensely We Are Honored To Be Associated Witha Celebrity That Personifies The Entrepreneurial Spirit Of Taking Risks And Overcoming Obstacles Courage Determination Due His Business Savvy Hard Working Demeanor , E Is The Ideal Brand Ambassador For Our And Franchise Partners We Thank Rajkummar Rao Believing In Us Beinga Part Of Growth Journey Quot India Third Largest Consumer Market World With Its Ever Adolescent Youth Populationa Uniform ,