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Ad spend stubbornly refuses to budge

A tough start to 2024. ....

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SMI - February ad spend down 6%

A stubborn start to 2024. ....

Australia , Paris , France-general , France , China , Canada , Jane-ractliffe , Frames-for-your-heart , Standard-media-index , Paris-olympics ,

WWO: Podcast Reach Now Matches That of TV

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale: Podcasting deserves a larger role in media plans… ....

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Study: Linear TV Ad Spend Dropped 7% YoY in Feb. 2024

While overall February 2024 ad investment marked a record high, linear TV hit a historical low according to a study from Guideline ....

Standard-media-index ,

Square Peg touts billion-dollar returns as it hits up market for $843m

Square Peg touts billion-dollar returns as it hits up market for $843m
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