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A Canadian âBuy Localâ Effort Fights Amazon on Its Own Turf A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Ali Haberstroh created Not Amazon, a website designed to help small businesses in Toronto that has since expanded to other Canadian cities.Credit.Chloe Ellingson for The New York Times Published Jan. 2, 2021Updated Feb. 18, 2021 TORONTO â The snow was falling outside Ali Haberstrohâs apartment in late November when the idea came to her. At the time, Canada was nearing a second lockdown to curb rising coronavirus cases. In anticipation, the owner of a vintage clothing store in Toronto who is a friend of Ms. Haberstrohâs had put together a list of other local vintage shops offering curbside pickup and deliveries in lieu of being able to open their doors. ....