Tata Tele Business Services believes the future of CX is cloud-based communication technologies
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At a time when the COVID-19 pandemic has changed the way businesses operate across the globe, efficient communication and a seamless customer experience (CX) can give companies the necessary edge to scale up despite the challenges.
According to a recent survey by Forrester Consulting, 41 percent of businesses said a poor customer experience will lead to low customer retention, while 39 percent said it would lead to a decrease in sales. More than one-third (37 percent) respondents admitted they are investing in improving CX because they have been losing clients to their competitors.