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How Nintendo leveled up beyond gaming to embrace new platforms and experiences


How Nintendo leveled up beyond gaming to embrace new platforms and experiences
Having started out as a hand-painted playing cards company 130 years ago, it was in the 1980s that Nintendo really made its mark as a dedicated console manufacturer. Now, with almost four decades of IPs and characters to work with, the Japanese games giant is evolving beyond its home-owned consoles to embrace new platforms and experiences.
Readers will be familiar with long-lived franchises like Donkey Kong, Super Mario, The Legend of Zelda, Pokémon and Animal Crossing. But Nintendo has focused on becoming a global entertainment company in recent years, with the success of its current handheld console Nintendo Switch and theme park Super Nintendo World. As part of our deep dive into all things gaming, we look at the achievements of Nintendo and how today companies need to do more than simply make games. ....

United States , United Kingdom , Samuel Grinfeder , Ken Kutaragi , Christopher Dring , Shigeru Miyamoto , World Health Organization , Donkey Kong , Nintendo Entertainment System , Game Boy , Super Mario Bros , Tomb Raider , Resident Evil , Detective Pikachu , Mario Universe , Final Fantasy , Square Soft , Grand Turismo , Dead Or Alive , Grand Theft , Playstation Portable , Super Mario Run , Mario Kart Tour , Mario Kart , Kart Tour , Animal Crossing ,