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Advice for Parlaying Guerrilla Marketing into Prospects

Connecting with humans in unexpected ways can do wonders for brand recall. ....

United States , Danag Pate , Barbara Savona , Rangewater Atlanta , Johanna Adolfs , Jay Conrad Levinson , Clearview Eastern Fund , Cardinal Group Companies , Chestnut Hills , Sprout Marketing , Eric Nine , Mike Whaling ,

Servicing, Automation, Processing, Sales Tools; Non-QM and Jumbo investor News

May the 4th be with you! Without the lisp, there are many forces tugging at lenders and vendors. Forget 2020 and 2021. Recruiters are asking LOs what their numbers were in 2018 and 2019. Prequals are running amok, and with them costs for any vendor services like credit verification. The Mortgage Bankers Association’s Marina Walsh tells us that the cost per loan has gone up six quarters in a row, despite all the “cost saving” automation. Meanwhile, in the secondary markets, life isn’t much better… and what happens there directly impacts rate sheet pricing for borrowers. Liquidity in higher coupon securities backed by mortgages (MBS) has been poor to say the least with very wide bid/offers or simply no price discovery. As a result, some higher rate combinations may simply not be available yet. (Keep in mind that any rate over 6.125% would have to be delivered into a UM30 5.5, which are not yet trading in any material amount.) So LOs looking for premium ....

United States , New York , Miami Beach , Ciudad De La Habana , Mary Ann Mcgarry , Freddie Mac , Tom Davis , Anjelica Nixt , Justin Grant , Dave Stevens , Bryan Baxter , Charlie Pratt , Mike Hutchins , Dereck Bowlen , James Owens , Jon Rutila , Joe Peterson , Kevin Palmer , Newrez Family Of Companies , First Community Mortgage Correspondent , Senior Operating Committee , Movement Mortgage , Axos Bank , National Sales , National Account Executives Aes , Branch Managers ,

Audit, Non-QM, DPA Products; FHA, VA News; Apps Continue Downward Spiral

Change is mandatory. Progress is optional. Are signing bonuses a sign of progress? Perhaps not, and more a continued sign of the competitive times. “A $1 Million Salesperson Signing Bonus is Not a Growth Strategy” is worth a skim. Today’s podcast interview is with me discussing the current rough environment, and as our brethren trail off home from the Texas MBA to the airport in Austin (and actually recognize each other without masks), the talk is about volume and cutbacks. Vendors are being beaten up on price. Long, long gone are the days of padding margins to slow things down as mortgage applications tumble week after week. Refinance volumes have fallen dramatically and are now heavily skewed toward cash-out transactions. Lenders also continue to indicate margins have been cut as much as possible, forcing reductions in capacity to try and control costs as volumes fall. Mid-level management is threatened (do you need district, regional, and divisional managers?) P ....

New York , United States , Times Square , Rob Chrane , Tony Thompson , Anjelica Nixt , Alex Kutsishin , Steve Adamo , Geoff Zimpfer , Brooke Anderson , Frank Martell , Weekly Mortgage Applications , Pennymac Correspondent Group , Department Of Housing , Federal Reserve , Bank Statement Analysis , Movement Foundation , Movement Mortgage Montel Watson , Mortgage Bankers Association , Rural Development , Institute Inc , National Bank Holdings Corporation , Sprout Marketing , Business Development , Salesperson Signing Bonus , Richey May ,

Company Sponsored Webinars; Vendor Products; Apps Drop; Bonds Tread Water to vendors; last week's apps drop

One conversation topic not in the hallways here at the MBA’s Independent Mortgage Banker Conference in Tennessee is the death of the original voice of Charlie Brown. The huge cost of health care is, however, and lenders can lower costs by negotiating. “Votre grand-mère donne de superbes massages!” Are things like free daily commentaries with French words, of a higher quality than those that don’t have them? I ask because the Econo Lodge here in Nashville (where free commentary writers bunk down) has some French phrasing on the plastic shampoo bottle, which is ironic because throughout history the French (veuillez m'excuser) were never known for their personal hygiene. One of the topics here is “marketing spend.” Lenders and vendors are acutely aware of marketing, its cost, and its compliance. Are you hearing about lenders or MLOs paying for the auto leases of their real estate agent’s cars? Or all the house photos for ....

New York , United States , Jason Bannister , Kari Kovelan , Ashley Lockaby , Gerald Dorman , Northpointe Wealthbuilder , Charlie Brown , Tyler Sosin , Jim Cameron , Thierry Masson , Robert Senko , Brooke Anderson , Novo Bank , Morgan Stanley , Bank Statement Analysis , Nomis Solutions , Movement Mortgage , Ai Software , Northpointe Bank , Virginia Trustar Bank , Technology Fund , Econo Lodge , Northpointe Bank Correspondent Lending , Fannie Mae , Sprout Marketing ,

Pre-Qual, Vendor Mgt., Subservicer Review, Warehouse Products; Pandemic to Endemic?

As I head to Northern California, and mourning the loss of Meatloaf, I’m thinking, “Dang. I guess that I shouldn’t have put my entire 401(k) into Peloton stock a year ago,” a great combination of home exercise and technology. Brad Paisley sang, “…And I'd have given anything to have my own PacMan game at home. I used to have to get a ride down to the arcade, now I've got it on my phone.” Mortgage loan originators can’t do anything about interest rates, but they can do something about their service &amp; technology they use. Technology is roaring ahead, whether you’re on board or not, and it is certainly roaring ahead in other, non-mortgage areas. Do you have your digital driver’s license? Using your face for a boarding pass? Try The Frostbite Alert Coat. The faux fur-lined coat has a patch on it that tells you when temperatures are too dangerous for your pet so you can prove to them it' ....

United States , United Kingdom , Joe Lathrop , Adam Rieke , Anjelica Nixt , Mark Zierott , Garcia Deluca , Brad Paisley , Tom Hutchens , David King , Homei Miyashita , Bill Rogers , Soliman Martinez , Phil Stein , Anyah Ellis , Guild Mortgage , Freddie Mac Primary Mortgage Market , Celebrity Home Loans , Flagstar Bank , Homeowners Financial Group , Robert Coomer Group , Bank Statement Analysis , Construction Administration Analyst , Angel Oak Mortgage Solutions , Meiji University , Towne Mortgage Company ,