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Frontiers | Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube


Department for Science Communication, Institute of Technology Futures, Karlsruhe Institute of Technology, Karlsruhe, Germany
Addressing global sustainability challenges such as climate change in democratic societies requires thorough political and societal debates. Science and environmental communication is needed to inform these debates. However, not all parts of society are equally reached by traditional science communication. In particular young people, especially without academic background, are often left out. The cooperation of science communicators with influencers on the video platform YouTube can be a way to convey scientific information and raise awareness for environmental issues with new young audiences. This case study looks at three videos from the campaign #EarthOvershootDay on YouTube by the WWF (World Wide Fund for Nature) Germany and the educational initiative MESH Collective. The focus of the analysis lies on the established success factors of communication ....

Baden Wuberg , City Of , United Kingdom , Frankfurt Am Main , Comunidad Autonoma De Cataluna , Sachsen Anhalt , Mecklenburg Vorpommern , Politische Bildung , Springer Fachmedien , Nguyen Kim , Kulturelle Bildung , Weinheim Basel , Typisch Sissi , Wie Wissenschaftsvideos Das Publikum , Soziale Inklusion , Louisa Dellert , El Dorado , Nikolas Kappe , Youtuber Rezo , J Suchanek Wiesbaden , Robert Bosch Stiftung , Neue Medien , Sissi Kandziora , Divimove Gmb , Fischer Taschenbuch Verlag , Beltz Juventa ,