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How Nike is using DTC and data to expand its empire

How Nike is using DTC and data to expand its empire
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The outdoors boom spared many retailers from the harshest impacts of COVID

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2020 was a year of taking away. People lost small comforts like browsing leisurely through stores, sitting for hours at a coffee shop, visiting family and friends. It was a year where many learned to get excited about other things instead, like making sourdough bread, no matter how short-lived.
As months dragged on, the search for things to do and activities to pour oneself into reminded the general populace of something that had been there all along, but now suddenly seemed like an escape of the most remarkable kind: the outdoors.
In between couch surfing
and Zoom calls, people started looking out the window at the vast, unenclosed spaces around them, and realizing, Hey that s somewhere safe I could go. ....

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